YouTube Marketing Tools 2021

When it comes to videos, there is no better platform than YouTube. After all, YouTube gets billions of views on its platform every day. It has a user base of more than a billion people.

These are just some of the reasons why brands all over the world are taking steps to increase their use of this incredible platform.

Of course, the fact that videos are the most popular form of content helps. For digital marketing, videos offer one of the best resources for attracting and retaining customers.

To succeed with YouTube marketing, you will need tools. While YouTube does make it easy to upload and share videos, there are many tools which will help you tremendously with the whole process.

There are even content marketing tools which will support your SEO and marketing efforts. Take a look at some of the best YouTube tools available right now.

YouTube Tools for Thumbnails

The thumbnail is one of the most important parts of your video. The thumbnail will be the one of the first things that people notice about your videos. A good thumbnail will make people curious while giving just enough information about what the video deals with.

Therefore, a good thumbnail is going to get you more views. Here are some YouTube tools that you can use for creating thumbnails and, thereby, support your YouTube marketing efforts.

1. Canva

Canva is easily one of the most popular image editing services out there. It has a plethora of options to help you create amazing artwork for all purposes including YouTube thumbnails. Canva even have huge templates to help you get started.

2. Fotor

Here, you will find a diverse range of templates to help you create that perfect thumbnail for your video. All templates are perfectly sized to meet YouTube guidelines.

YouTube Tools for Marketing

If you want to achieve success with YouTube marketing, you need the right set of tools at your disposal. Regular content marketing tools will not always be of help.

After all, you will need specific features to take advantage of videos as well as the capabilities of the YouTube platform. Here are some tools that you might want to consider for your YouTube video marketing.

3. TubeBuddy

TubeBuddy is easily one of the best YouTube marketing tools out there. It has an impressive set of features geared towards helping you make the most of what YouTube offers. This includes thumbnail creation, advanced analytics, bulk processing and other data tools.

4. Keyword Tool

This is a very versatile content marketing tool which you can use for more than just YouTube. As the name suggests, this tool will help you discover relevant and effective long tail keywords.

Also read: 10+ Best YouTube Keyword Research Tools

5. Vidiq

This YouTube tool can help you with competitor analysis. You can use this to perform deep analyses of your competitors to figure out details such as their tags. It can also help you create descriptions and titles for SEO.

6. Headliner

This is an excellent content marketing tool for creating videos that can promote blogs or podcasts.

7. Agorapulse

You may find Agorapulse to be quite indispensable for your YouTube marketing efforts. After all, it allows you to manage your accounts and even the comments. You can even track those nasty trolls.

8. BuzzSumo

BuzzSumo is not just for YouTube. It is a powerful content marketing tool that helps you keep track of what is trending including on YouTube.

9. Social Blade

This is an incredibly popular YouTube marketing tool widely used by some of the most popular YouTubers out there. Its main function is stats tracking.

10. CoSchedule

Another popular content marketing tool, CoSchedule helps you create the most effective headlines possible using the best combination and layout of keywords. You can also use it for making YouTube video titles.

11. YouTube Studio

This tool is offered for free by YouTube itself and is quite useful. In fact, more often than not, you will start your YouTube marketing efforts here and still keep coming back.

YouTube Tools for Live Streaming

Live streaming is more popular than ever these days. Of course, YouTube is often the go-to choice when it comes to streaming events and programs live by brands of all sizes, irrespective of their location.

To make the best use of live streaming, here are some YouTube tools you can use.

12. OBS

Short for Open Broadcaster Services, OBS is open- source and free. This software allows you to record video and create live streams.

13. Ecamm

This is an entire production platform for live streaming your events. This YouTube tool is meant only for Mac.

14. StreamYard

This is an excellent content marketing tool for anyone who is interested in live streaming. With this tool, which works on your browser, you can stream live on all major social networks.

15. Restream

This is another content marketing tool which can help you stream live on multiple platforms simultaneously. In addition to YouTube, it supports over 30 platforms including Facebook and Twitch.

YouTube Tools for Video Editing

Of course, if you want your videos to be as entertaining and enticing as possible, you need to edit them properly.

Editing can make videos more presentable and enjoyable. Here are some tools to help you out.

16. Adobe Premiere Pro

When it comes to editing, Adobe is easily the best software provider the market has to offer. This holds true for video editing as well.

With Premiere Pro, you get all the advanced features and tools that you need to make an incredible video.

17. Final Cut Pro X

If you are a Mac user, you can use Final Cut Pro X editing tool. This video editing software is quite advanced and filled with amazing editing features for all your needs.

18. Wondershare Filmora

If you are a novice at video editing, you may find Adobe Premiere and Final Cut Pro to be too difficult for you to use effectively. This is where Filmora comes in.

This excellent piece of software has been created for beginners to get into editing videos. However, it still has a lot of excellent and advanced features to offer.

Also read: Top 10 YouTube Video Editing Software

YouTube Tools for Royalty Free Videos and Music

Sometimes, you need more than what you have to create a truly memorable video. However, YouTube is known for its strict policies with regards to copyright.

To overcome this hurdle, you need YouTube marketing tools and services that can offer royalty free music and videos. Here are some of the best options available for you.

19. NoCopyrightSounds

This is not a content marketing tool but rather a YouTube channel. As the name suggests, this channel offers a wealth of sounds that have no copyrights. Therefore, you can use any of the sounds in this channel in your videos without worries.

20. PremiumBeat

This is a premium service that offers a curated selection of royalty free music and sounds. All sounds and music are of a high quality. You will also find thousands of incredible tracks handpicked for you.

21. YouTube Studio Audio Library

This YouTube tool is offered by YouTube itself but not many people are aware of it. This service offers you a plethora of sound effects and music tracks that you can use in your videos. All offerings here are royalty free and have no copyright.

Also read: Royalty Free Music for YouTube Videos

Other YouTube Marketing Tools

Here is a short list of other YouTube marketing tools that you may find useful.

22. YouTube Creator Academy

It offers courses for those interested in becoming a YouTuber.


This service helps you shorten links which keeps your descriptions cleaner.

24. Ahrefs

This is a powerful keyword research tool.

25. Camtasia

You can use this tool to capture quality YouTube screenshot from your videos.

26. Google Trends

This free content marketing tool from Google allows you to monitor what is trending across the world.


As you can see, there are plenty of YouTube tools out there to help you make the most of this incredible platform.

However, if you want to take your YouTube marketing efforts to the next level, you should get expert help.

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